About Us
The Centre of Data Analytics is a strategic centre under the Office of Strategy and Global Eminence, Universiti Teknologi Malaysia. The Centre serves as the university’s central authority for strategic data governance, analytics, and intelligence, supporting institutional decision-making, performance monitoring, and long-term transformation initiatives. It also plays a critical role in integrating data from faculties, departments, and central units into a coherent, reliable, and actionable ecosystem. By establishing standardised operational definitions, data frameworks, and analytics methodologies, the Centre ensures consistency, accuracy, and transparency across university-wide reporting and dashboards.
Through advanced analytics, visualisation, and insight generation, The Centre enables university leadership to monitor key performance indicators, evaluate strategic outcomes, and respond proactively to emerging trends and risks. The Centre supports evidence-based governance across academic excellence, student development, research impact, financial sustainability, and global reputation.
In line with UTM’s strategic aspirations under ASCEND 2030 and the global eminence agenda, the Centre of Data Analytics acts as a catalyst for data-driven culture, digital transformation, and continuous improvement, positioning UTM as a forward-looking, analytically mature, and globally competitive institution.
Vision
To lead institutional strategic data analytics and intelligence, empowering Universiti Teknologi Malaysia to achieve sustained global eminence through data-driven decision making.
Mission
To provide trusted strategic data governance, advanced analytics, and strategic intelligence that support informed leadership decisions and UTM’s institutional excellence agenda.
