{"id":2,"date":"2025-12-11T04:10:29","date_gmt":"2025-12-11T04:10:29","guid":{"rendered":"https:\/\/chancellery.utm.my\/analytics\/?page_id=2"},"modified":"2026-05-02T05:07:20","modified_gmt":"2026-05-02T05:07:20","slug":"about-us","status":"publish","type":"page","link":"https:\/\/chancellery.utm.my\/analytics\/about-us\/","title":{"rendered":"About Us"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; width=&#8221;100%&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;4px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; header_font=&#8221;Poppins||||||||&#8221; global_colors_info=&#8221;{%22gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4%22:%91%22header_text_color%22%93}&#8221; header_text_color=&#8221;gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4&#8243; header_font_size=&#8221;35px&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 data-start=\"339\" data-end=\"354\" style=\"text-align: center\"><strong>About Us<\/strong><\/h1>\n<p style=\"text-align: justify\">[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4%22:%91%22header_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_font_size=&#8221;35px&#8221; header_text_color=&#8221;gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<p style=\"text-align: justify\"><span style=\"font-size: 15px\">The <\/span><strong data-start=\"360\" data-end=\"394\" style=\"font-size: 15px\">Centre of Data Analytics <\/strong><span style=\"font-size: 15px\">is a strategic centre under the <\/span><strong data-start=\"425\" data-end=\"528\" style=\"font-size: 15px\">Office of Strategy and Global Eminence, Universiti Teknologi Malaysia<\/strong><span style=\"font-size: 15px\">. The Centre serves as the university\u2019s central authority for strategic data governance, analytics, and intelligence, supporting institutional decision-making, performance monitoring, and long-term transformation initiatives. It also plays a critical role in integrating data from faculties, departments, and central units into a coherent, reliable, and actionable ecosystem. By establishing standardised operational definitions, data frameworks, and analytics methodologies, the Centre ensures consistency, accuracy, and transparency across university-wide reporting and dashboards.<\/span><strong data-start=\"342\" data-end=\"354\"><\/strong><\/p>\n<p data-start=\"1110\" data-end=\"1493\" style=\"text-align: justify\">Through advanced analytics, visualisation, and insight generation, The Centre enables university leadership to monitor key performance indicators, evaluate strategic outcomes, and respond proactively to emerging trends and risks. The Centre supports evidence-based governance across academic excellence, student development, research impact, financial sustainability, and global reputation.<\/p>\n<p data-start=\"1495\" data-end=\"1811\" style=\"text-align: justify\">In line with UTM\u2019s strategic aspirations under <strong data-start=\"1542\" data-end=\"1557\">ASCEND 2030<\/strong> and the global eminence agenda, the Centre of Data Analytics acts as a catalyst for data-driven culture, digital transformation, and continuous improvement, positioning UTM as a forward-looking, analytically mature, and globally competitive institution.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;15px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4%22:%91%22header_text_color%22%93}&#8221; header_font=&#8221;Poppins||||||||&#8221; header_font_size=&#8221;35px&#8221; header_text_color=&#8221;gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h1 data-start=\"1818\" data-end=\"1831\" style=\"text-align: center\"><strong data-start=\"1821\" data-end=\"1831\">Vision<\/strong><\/h1>\n<p data-start=\"1833\" data-end=\"2042\" style=\"text-align: center\">To lead institutional strategic data analytics and intelligence, empowering Universiti Teknologi Malaysia to achieve sustained global eminence through data-driven decision making.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{%22gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4%22:%91%22header_text_color%22%93}&#8221; sticky_enabled=&#8221;0&#8243; header_font_size=&#8221;35px&#8221; header_text_color=&#8221;gcid-2e0ef753-f87b-485f-ac3a-51a616cf6dc4&#8243; text_font_size=&#8221;15px&#8221; text_line_height=&#8221;1.8em&#8221;]<\/p>\n<h1 data-start=\"1630\" data-end=\"1798\" style=\"text-align: center\"><strong>Mission<\/strong><\/h1>\n<p data-start=\"1630\" data-end=\"1798\" style=\"text-align: center\">To provide trusted strategic data governance, advanced analytics, and strategic intelligence that support informed leadership decisions and UTM\u2019s institutional excellence agenda.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>About Us The Centre of Data Analytics is a strategic centre under the Office of Strategy and Global Eminence, Universiti Teknologi Malaysia. The Centre serves as the university\u2019s central authority for strategic data governance, analytics, and intelligence, supporting institutional decision-making, performance monitoring, and long-term transformation initiatives. It also plays a critical role in integrating data [&hellip;]<\/p>\n","protected":false},"author":10594,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p>This is an example page. It's different from a blog post because it will stay in one place and will show up in your site navigation (in most themes). Most people start with an About page that introduces them to potential site visitors. It might say something like this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\">\n<!-- wp:paragraph -->\n<p>Hi there! I'm a bike messenger by day, aspiring actor by night, and this is my website. I live in Los Angeles, have a great dog named Jack, and I like pi&#241;a coladas. (And gettin' caught in the rain.)<\/p>\n<!-- \/wp:paragraph -->\n<\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>...or something like this:<\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:quote -->\n<blockquote class=\"wp-block-quote\">\n<!-- wp:paragraph -->\n<p>The XYZ Doohickey Company was founded in 1971, and has been providing quality doohickeys to the public ever since. Located in Gotham City, XYZ employs over 2,000 people and does all kinds of awesome things for the Gotham community.<\/p>\n<!-- \/wp:paragraph -->\n<\/blockquote>\n<!-- \/wp:quote -->\n\n<!-- wp:paragraph -->\n<p>As a new WordPress user, you should go to <a href=\"https:\/\/chancellery.utm.my\/analytics\/wp-admin\/\">your dashboard<\/a> to delete this page and create new pages for your content. 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